Enterprise Portfolio System

Enterprise Portfolio System (name changed) is a lighthouse initiative within a major pharmaceutical organization, designed to transform how innovative medicines move from concept to patient impact. By aggregating and harmonizing data from multiple fragmented systems into one unified platform, the product empowers the business with a single source of truth. This connected view enables faster decision‑making, streamlined workflows, and ultimately helps the organization bring life‑changing medicines to patients more quickly

Problem to solve

Low Adoption Despite a Powerful Engine
Personas Existed — But They Don’t Feel Reflected in the Product
Overwhelming Complexity at First Touchpoint

Result

Lesson Learnt

UX research loses its power when opinions overtake evidence. Our research strongly validated a feature and we celebrated it as a big win — but once in production, usage logs revealed a very different story.

Key Takeaways

Talk to users, then verify behaviour [ They frequently express intentions, not behaviours — and the truth lies in the behavior]
Treat logs as qualitative truth at scale
Kill features that don’t earn usage [ a difficult decision to make when research is already done]